SUMMARY Coursework Example | Topics and Well Written Essays - 1000 words

SUMMARY - Coursework Example By 1935, prior to the acquisition of the farm, the number of nesting pairs of sandhill cranes in Wisconsin were 25. This was one of his major concerns and he thereby corresponded with people in Wisconsin that have knowledge of sandhill cranes. The collective effort of Leopold and his colleague has yielded positive fruits as there are 12,000 sandhill cranes in Wisconsin as of today. Prior to Leopold acquisition of the farm, there were no otter neither was there wolves spotted on the farmland. These extirpated wildlife has made a comeback. Lutra Canadensis has reappeared and there are otter in the otter pond. Likewise is the presence of radio-collared wolves noticed in the farmland. Leopold benefited from his ecological restoration of an insignificant farmland. For instance, from an insignificant tree oak Leopold got firewood, exercise, family teamwork, and a history lesson. Leopold also preserved the economically worthless Draba by avoiding the planting of pines in area that favors th e growth of these plants. The planting of 48,000 pines in thirteen years, indeed, demonstrates Leopold commitment to ecological restoration. ... The International Crane Foundation works towards the preservation of the world’s fifteen species of crane and towards the protection of crane habitat. Leopold through his writing and experiment at the abandoned farmland has built a legacy for himself. In the forestry community, Leopold is highly regarded. For instance, the idea that landowners are responsible to the land is attributed to Leopold. Despite his lesser influence in Britain, Leopold is still known among British restorationists. The Leopold farmland is a pilgrim center that means different things to different people The resultant relationship between humans and the environment leads to the ecology not mending itself. Left alone, ecology restores itself but human interaction prevents this restoration. .Question 2 Although, A Sand County Almanac contains no panaceas, no blueprints for mass action, it has planted the seed of ecological responsibility and land ethics in me. I now understand that I own ecology a duty in helping to preserve it and keeping it healthy not only for posterity but for my own benefit. I also now understand that land is not a property to be used but my partner in the food chain. It has instilled in me the intellectual and emotional altitude to preserve all of nature. The whole concept is ethics. Ecological ethics is the intellectual and emotional altitude that restricts our freedom of action in the struggle for existence. As opposed to philosophical ethics, there is no concept of social or anti-social behavior rather it is a mode of guidance that direct our use of natural resources such as land. An ethical human being does not regard land as his property rather as part of his existence. Land ethic revert the role of Homo sapiens as landowner or conquerors to

Odour Of Chrysanthemums | Analysis Of Themes

Odour Of Chrysanthemums | Analysis Of Themes Odour of Chrysanthemums, by D. H. Lawrence, once again is full of themes and motifs. One could study this text and come up with many different interpretations. Lawrence also seems to reference rolls of sex in his story. Lawrence stresses the essential separation of all people, particularly the separation of men and women. This is indicated by Elizabeth Batess emotional distance from all those around her, with the exception of her daughter, Annie, and with the way in which characters talk at, rather than engage in dialogue with, each other. Recognition of the separation of all people and particularly of men and women, for Lawrence, must take place in the dark, through the sensual channels of dimmed sight, muffled odors, and touch rather than through intellectual understanding. Elizabeth Bates recognizes the apartness of her husband by gazing on and touching his still-warm body. She recognizes that he is now apart from her in the world of death, just as during his life he was apart from her in his sexual difference, his masculinity. Similarly, his son John, who resembles his father, is described as being separate from his mother in his shadow y darkness and even in his play-world. Finally aware of the infinite separation between herself and her husband whom she had known falsely, Elizabeth will submit to life, her new master, as she had not submitted to her husband by acknowledging his essential otherness. Death also plays a big role in Odour of Chrysanthemums. The delivery of Walter Batess dead body at the Batess home introduces the storys climactic final phase. This phase addresses the relationship between death and life, in light of a consideration of the relationship between men and women. From the beginning, darkness and gloom and a sense of dread seem to hang over Elizabeth Bates. In the first paragraph, the mine and its train are presented as life-destroying forces which startle animals and cramp human lives. Knowing the dangers of underground work, Elizabeth Bates and her neighbors seem to be aware that Walter Bates may have died in the mine. These different elements foreshadow the focus on death at the conclusion of the story and the way it will inform the future life of Elizabeth Bates. While Walter Bates has probably been dead for the first part of the story, a period coinciding with Elizabeth Batess anxious anticipation of his arrival, the story shifts into a mythic dimension with the stark presence of his half-naked body. The two women kneeling by the untouched and still body conjure up images of the scene of the Virgin Mary holding the body of the crucified Christ. Encountering the dignity and finality of death, she realizes that she has been misguided in her futile attempts to criticize and change her husband. The story implies that she will spend the rest of her life attempting to incorporate this realization, achieved through an encounter with death, into her life. She will live, the story implies, anticipating a meeting with her husband in the realm of the dead. Lawrence also writes about the difference in social class. Odour of Chrysanthemums is set in a rural mining village, and there are strong indications that Elizabeth Bates considers herself socially superior to her husband and his working-class friends who labor underground; however, by the end of the story, through her mythic encounter with his dead body, she comes to value her husband, and by implication, to ignore his class position. Elizabeth Bates is described as a woman of imperious mien, who scolds her son when he tears up the flowers because it looks nasty and appears to censure her fathers decision to remarry soon after being widowed because it violates social propriety. Unlike her neighbors, she does not use the local dialect, an indication of class position, but she is not above criticizing one neighbors unkempt house. Unlike other miners wives in the community, she refuses to demean herself by entering the local pubs to entice her husband home. She is distressed when her c hildren mimic their fathers habits and preferences. Most significantly, however, Elizabeth Bates indicates her disdain for the social position of her community by fighting against her husband and his values. Probably lulled into marrying him by his good looks and his lust for life, she now resents him for making her feel like a fool living in this dirty hole. She seems to despise the manual nature of her husbands work, indicated by her unwillingness to wash the residue of pit-dirt from his body when he emerges from his shift in the mine. Awaiting his return, she angrily says she will force him to sleep on the floor. However, her attitude dramatically shifts when she learns about the accident. She even entertains a fleeting, deluded notion that she may transform her husband morally while nursing him back to health, but her illusions disappear when the dead body of her husband is carried into her home by miners supervised by the pit manager. Viewing the body lying in the naive dignity of death, she is appalled and humbled at what appear s to be her husbands new distance from her, but she slowly comprehends that their former connection was based solely on an unnamed attraction above and beyond the conditioning of social class, and the lure of compatible personality, common interest, or shared experience. She now acknowledges that their relationship was part of a different order of experience, which belonged to a mythic dimension. It is a dimension which includes the physical work of the dark mine, the sexual attraction of the body, and the mysterious world of the dead. The story ends with the laws of this new mythic dimension overriding Elizabeth Batess former concerns about social class. Control Room | Documentary | Analysis Control Room | Documentary | Analysis Documentary film analysis of â€Å"CONTROL ROOM†. In March 2003, American and British forces invaded Iraq with the intention to overthrow the regime of the dictator Saddam Hussein, and the Gulf War erupts. The countless military troops and thousands of journalists from all around the world, descend upon the region in order to secure potential news coverage. â€Å"Truth ultimately finds its way to peoples eyes and ears and hearts†. This is the sentence, uttered by Secretary of Defence Donald H. Rumsfeld, and is heard midway through â€Å"Control Room† Jahane Noujaims bristling documentary about Al Jazeera, the satellite news network during the war. You can only hope that Mr. Rumsfeld is right, though his words inevitably call to mind the proverb, that in war, truth is the first casualty. (Scott, 2004; commondreams.com). Jehane Noujaims â€Å"Control Room† another high profile entrant in the current sweepstakes of anti-Bush, anti- imperialist documentaries. As in her â€Å"Start up.com†, Noujaim focuses less on abstract issues and more on the personalities of the players as they react to events taking place. She was born and raised in Egypt before moving to America and that is probably one of the reasons of her unusual access and trust on both sides. Al- Jazeera (one of the most popular channel in the Middle East with over 40 million Arab viewers) was launched in 1996. This observational documentary records the wide range of opinions that surrounds the Qatar television news network during Iraq invasion. Turning up at the stations headquarters in Qatar, Noujaim got to know reporter Hassan Ibrahim and senior producer Sameer Khadar, both from Al- Jazeera channel network, whose sympathy to her project enabled its success. Most of ordinary people including journalists, who come into view in the documentary film are doubtful, to say the least of the Bush administrations policies, but they also stick to a journalistic ethic of objectivity and fairness, trying to navigate between their political allegiances and the code of their craft. (Walters, New York Times 2004) This particular documentary film is made of conversations of journalists and different people involved in the news industry. Though there are shots of dead civilians and bombardments with meat corpses, it is not the main subject in the film. The main subject is the real documentary shots showing people, journalists and their reaction to the events, their conversations and their actions. The shots of innocent Iraqi civilians being killed make the viewer feel very sorry for everything that is happening to them and their families. There for, the complete documentary film represents American military troops in the cruel and very ‘devil light. An Observational documentary mode: This film uses a ‘fly on the wall technique to observe the Al Jazeera journalists (and other media organisations) as they record stories and interact with the U.S. military media spokespersons. The main commentator in the name of Al Jazeera is the senior producer Sameer Khader. Conversation between the two organizations, which are Al Jazeera and US Central Command, is embodied in the interview between two individuals Hassan Ibrahim and the American press officer Lt. Rushing. Their conversations focus around conflict and the reason of the war, agendas and images and privy to many debates about neutrality and objectivity.In the observational documentary, the camera crew is not normally seen. The people who are being filmed are meant to forget, that the camera crew is there, this is aimed to give to the audience a â€Å"slice of reality†. (Predovnik, 2009 http/socio-political-documentaries. suite) The observational mode (as technology advanced by the 1960s and cameras became smaller and lighter, able to document life in a less intrusive manner, there is less control required over lighting etc, leaving the social actors free to act and the documentaries free to record without interacting with each other). (www.mediaknowall.com/Documentary/definitions.htm) Despite being seen as the most direct form of documentary film, there are a number of problems inherent in the genre, which has caused to be viewed with some suspicion. One of the main problems centres on the extent to which `verite` can be seen as offering a `real` or `true` picture of the subject it is involved in. Lukacs, for example has claimed that the cameras attention to the `here and now` is an inadequate mode of knowing. Events and objects are all caught in process of change and networks of causal relations that require representation, if the `true` story is to be understood. Lukacs claim, however that â€Å"the extensive totality of reality is beyond the scope of any artistic creation†. In short, he is implying that `verite` is incapable of offering a true picture of its subject, because as an approach to documentary it is so limited in its scope. (Praxis international issue: 1/1986 p 82-94) Within the context of this piece of work, I am going to look on how editing can and does affect my documentary film. Editing can be defined as the art of being able to tell a story by connecting a series of shots together to make a sequence and thereby having a series of shots put together make a whole film. When editing is done well, it creates a continuity of sequence, which can make the film interesting and watchable. The way in which the camera is used, its many movements and angels of vision in relation to the object being photographed, the speed in which it reproduces actions and the very appearance of person and things before it, are governed by the many ways in which editing is fulfilled. (Rotha, 1966:79) In this particular documentary film, I have focused on the details of the opening scenes in the different aspects, whether it is a sound, camera angels or emotional influences, and if to pay attention, it is easy to see and understand the scenes and the way that the director expresses the key moments by using very sad music, dialogues and actions. Dialogues between the journalists and some other people related to the war story within the film are very crucial and important in order to follow the story. Those conversations give you a brief explanation of what is going on and who is probably the victim in the story. However, director of the film knew how to send a message to the viewer and most of all what kind of message, by finishing it all with a very clever and very provocative angle of editing in this film. There are two scenes in this film, which I would like to highlight. One of them is when, on the fifteenths minute of the documentary, the director has showed us the archive footage of ordinary, unarmed, innocent people being humiliated and attacked by the U.S military troops right in their houses. The second scene, when the statue of Saddam Hussein being removed on the square and when people shown to us, are very cheerful about it, in my opinion, gives a very strong evidence of what director was trying to say in this documentary. Most importantly, when several journalists give us their thoughts and views about the moment, when this is all happening on the square, is vital for the whole structure of the film. That is probably, the essential part in order to understand and make your own `truth` about this documentary film. By the end ofâ€Å" Control Room† documentary, viewers make their own conclusion. In fact, in this documentary, we have been given a `truth`, which every single viewer will decide for him/her self. We are also presented with filmic evidence, in which Al Jazeera is keen to show both sides of an argument and engage in lots of discussions, including the airing of an American perspective. In my view, the editing of the shots and conversations, along with interviews, wounded pictures of children, played a key role in this documentary. Bibliography A Portrait of Al Jazeera, Scott A. O, 2004; 09/12/2009 www. commondreams.com. Ben Walters, Film Notes, New York Times 2004 Politics of War Predovnik, 09/12/ 2009 http/socio-political-documentaries. Suite Rotha, Paul 1966 Documentary Film, 3rd edn, London: Farber Documentary modes; 1935 09/12/2009 www.mediaknowall.com/Documentary/definitions.htm Praxis international issue: 1/1986 p 82-94 An Introduction to Television Documentary (1998) ; Richard Kilborn and John Izod: Manchester University Press

Al Capone :: essays research papers

A lot of Italian immigrants, like many immigrants of all nationalities, came to the New World with very few items. Many of the immigrants were peasants escaping the lack of opportunity in rural Italy. Gabriele Capone, Alphonse’s father, was one of 43,000 Italians who arrived in the U.S. in 1894. He was a barber by trade and could read and write in his native language. He was from the village of Castellmarre di Stabia, sixteen miles south of Naples. Gabriele, who was thirty years old, brought his pregnant twenty-seven-year-old wife Teresina , his two-year-old son Vincenzo and his infant son Raffaele. Unlike many Italian immigrants, he did not owe anyone for his passage over. His plan was to do whatever work was necessary until he could open his own barber shop. Gabriele's ability to read and write allowed him to get a job in a grocery store until he was able to open his barber shop. Teresina, in spite of her duties as a mother, took on sewing piecework to add to the family coffers. Her third child, Salvatore was born in 1895. Her fourth son and the first to be born and conceived in the New World was born January 17, 1899. His name was Alphonse Capone. A block from Al's home was the parish church, St Michael's, where the Reverend Garofalo baptized him several months after his birth. At the age of five in 1904, he went to Public School 7 on Adams Street. Educational prospects for Italian children were very poor. The school system was deeply prejudiced against them and did little to encourage any interest in higher education, while the immigrant parents expected their children to leave school as soon as they were old enough to work. Al did quite well in school until the sixth grade when his steady record of B’s declined rapidly. Al Capone :: essays research papers A lot of Italian immigrants, like many immigrants of all nationalities, came to the New World with very few items. Many of the immigrants were peasants escaping the lack of opportunity in rural Italy. Gabriele Capone, Alphonse’s father, was one of 43,000 Italians who arrived in the U.S. in 1894. He was a barber by trade and could read and write in his native language. He was from the village of Castellmarre di Stabia, sixteen miles south of Naples. Gabriele, who was thirty years old, brought his pregnant twenty-seven-year-old wife Teresina , his two-year-old son Vincenzo and his infant son Raffaele. Unlike many Italian immigrants, he did not owe anyone for his passage over. His plan was to do whatever work was necessary until he could open his own barber shop. Gabriele's ability to read and write allowed him to get a job in a grocery store until he was able to open his barber shop. Teresina, in spite of her duties as a mother, took on sewing piecework to add to the family coffers. Her third child, Salvatore was born in 1895. Her fourth son and the first to be born and conceived in the New World was born January 17, 1899. His name was Alphonse Capone. A block from Al's home was the parish church, St Michael's, where the Reverend Garofalo baptized him several months after his birth. At the age of five in 1904, he went to Public School 7 on Adams Street. Educational prospects for Italian children were very poor. The school system was deeply prejudiced against them and did little to encourage any interest in higher education, while the immigrant parents expected their children to leave school as soon as they were old enough to work. Al did quite well in school until the sixth grade when his steady record of B’s declined rapidly.

The Effect of Computer Technology on the Academic

The Constructivist Approach Constructivist This approach represents a combination of both genetic pre-programming and environmental adaptation or experience where the child actively constructs a version of reality from his/her unique experiences. The process of constructing knowledge is an active one (going out and interacting with the environment and constructing it yourself). Learning is a function of the natural and continual variability in the world and variable action upon it. Constructivist would argue that in a school class not all children learn the same thing.The important thing for educators is to ascertain what each child knows and then plan learning programmed for each child or follow the hill's lead. Conflict Fourth (1995) recognizes the importance of learners actively constructing their knowledge as suggested by the theoretical viewpoint of constructivism. Looking at children's conflict (which has its roots in Paginating thinking (Littleton 1995)) and disagreements (whe re children consider the other's point of view), Fourth (1995) concluded that children's disagreements: can be viewed as a legitimate source of collaboration; can be both constructive and productive in the learning process. Appear to hold an important role in active learning.Thus, by seeing an alternative way of tackling a problem, each individual makes cognitive gains which can subsequently influence problem solving. All three constructivist theorists, Pigged Weights and Burner, agree that the child is both determined and a determiner of knowledge and understanding. However, they place different emphasis on the direction of the relationship. [contents I CLC home page I references ] The Effect of Computer Technology on the Academic Performance of Based Students By Conrad

An Alternative Theory of Economics Essay

Economics is usually defined as the problem of how best to distribute limited resources, limited because wants are characterised as unlimited, but common sense tells us that rather than limited resources, there is an abundance of resources. The difference is one of perspective and this is core to any alternative understanding of economics. If wants are the focus, then of course resources are limited by definition, but if minimum needs or essentials are used as the foundation, then resources are seen to be abundant. The difference is between a description and an explanation. A focus on wants or desires describes a market situation, while a focus on essentials or needs allows an explanation of choices to begin. It is necessary to shift the basis of economic theory away from assumptions of scarcity and onto that of the reality of high production if a rational explanation is to be found as to why certain activities are profitable and others, despite their desirability on social or moral grounds, are not. This begins with the understanding that an abundance of resources means that not all need to work productively and that some use more resources than others. Who shall be the lucky ones and how to keep the unlucky quiet is fundamental to the running of most economies. Abundance is therefore an economic problem because the choices opened up by having more resources than is strictly needed to live presents a danger to those processes of production and the command that some have over resources that created the abundance in the first place. Why does so much waste exists along side so much poverty in the world? The orthodox assumption of scarcity has survived even the staggering levels of surplus of modern economies because this assumption suits the needs of those who command resources and who prefer to ensure that the economy does not become democratised; that unpleasant tasks are done by someone else, that some win and many lose. An Economic theory based not on scarcity but on abundance is a theory that seeks not to describe distribution but to explain choices. The development of such a theory would undercut the dominance of those satisfied with the current methods of production and control over resources. It would do so by revealing the choices made to limit the production of essentials and to divert resources to the production of luxury and fashion goods. A distribution of resources currently labeled scarcity’.

Free Essays on Scarlet Letter (guilt As A Theme)

Scarlet Letter Essay Guilt in The Scarlet Letter In Nathaniel Hawthorne’s novel The Scarlet Letter guilt and its effects are a constant theme. The story is based on the results of guilt as an effect of sin. The first character who is exposed to this guilt is Hester, who struggles more openly with this problem. On the other hand the Reverend Dimmesdale suffers alone with a searing guilt which ultimately leads to his demise. Hester is the most immediately affected by guilt, which is openly shown to the public by the scarlet letter, that she bears on her clothing. Another visible sign of her guilt is the embodiment of it in Pearl, who is the direct result of Hester’s sin and is therefore a constant reminder of guilt for both Hester and Dimmesdale. Pearl is also always doing something to further her mother’s guilt. The first thing she recognizes in the world is the scarlet letter, she often throws things at the letter, and she even makes one for herself out of seaweed. Hawthorne even shows her as an A herself Hester make her a beautiful red dress that is vaguely shaped like an A, and the townspeople see her as a little scarlet letter walking along side of Hester. Guilt leads to leads to Hester’s isolation mentally, and through the law and banishment to the peninsula she becomes isolated from society. Hester is constantly reminded of her guilt the most obvious example is when s he travels to the governors mansion, and the description of her image as she looks into a breastplate of a suit of armor, â€Å"the peculiar effect of this convex mirror, the scarlet letter was represented in exaggerated and gigantic proportions, so as to be greatly the most prominent feature of her appearance. In truth, she seemed absolutely hidden behind it†(72). The reflection of the scarlet letter is made to look larger than life, just like society blows it out of proportion in the beginning of the novel. This occurs during a time when ... Free Essays on Scarlet Letter (guilt As A Theme) Free Essays on Scarlet Letter (guilt As A Theme) Scarlet Letter Essay Guilt in The Scarlet Letter In Nathaniel Hawthorne’s novel The Scarlet Letter guilt and its effects are a constant theme. The story is based on the results of guilt as an effect of sin. The first character who is exposed to this guilt is Hester, who struggles more openly with this problem. On the other hand the Reverend Dimmesdale suffers alone with a searing guilt which ultimately leads to his demise. Hester is the most immediately affected by guilt, which is openly shown to the public by the scarlet letter, that she bears on her clothing. Another visible sign of her guilt is the embodiment of it in Pearl, who is the direct result of Hester’s sin and is therefore a constant reminder of guilt for both Hester and Dimmesdale. Pearl is also always doing something to further her mother’s guilt. The first thing she recognizes in the world is the scarlet letter, she often throws things at the letter, and she even makes one for herself out of seaweed. Hawthorne even shows her as an A herself Hester make her a beautiful red dress that is vaguely shaped like an A, and the townspeople see her as a little scarlet letter walking along side of Hester. Guilt leads to leads to Hester’s isolation mentally, and through the law and banishment to the peninsula she becomes isolated from society. Hester is constantly reminded of her guilt the most obvious example is when s he travels to the governors mansion, and the description of her image as she looks into a breastplate of a suit of armor, â€Å"the peculiar effect of this convex mirror, the scarlet letter was represented in exaggerated and gigantic proportions, so as to be greatly the most prominent feature of her appearance. In truth, she seemed absolutely hidden behind it†(72). The reflection of the scarlet letter is made to look larger than life, just like society blows it out of proportion in the beginning of the novel. This occurs during a time when ...

The People, Leisure, and Culture of Blacks During the Harlem essays

The People, Leisure, and Culture of Blacks During the Harlem essays It seems unfair that the pages of our history books or even the lecturers in majority of classrooms speak very little of the accomplishments of blacks. They speak very little of a period within black history in which many of the greatest musicians, writers, painters, and influential paragon' emerged. This significant period in time was known as the Harlem Renaissance. Blacks attained the opportunity to work at upper-class jobs, own their own homes, and establish status among themselves. To no ones surprise, they still were not accepted into the so called upper-class of white society, but they neither worried nor became distressed over the fact. They created societies of their own which opened doors for blacks to attain opportunities that were absolutely unheard of, just before the Renaissance. It was from this same society where the beautiful melodies of jazz emerged. Colleagues and peers of their own race, which created a powerful bond between them, accepted Blacks. The attitudes wh ich prompted the movement were those that came about because of the beginning of : (1) the nationalist tendencies of the time, (2) the movement of black Americans from slavery to freedom and from rural to city living, (3) Afro- Americans renewed pride in their African heritage, and (4) the influences of the period bounded by the close of the Civil War and the economic collapse of the 1930s. From education, to the stage of Broadway, to music, and to a revived race, blacks possessed more intelligence, talent, and ingenuity then they will ever be given credit for and it all began with the Harlem Renaissance. The Harlem Renaissance, also known as the New Negro Movement, was the greatest of literary periods in which creativity and vehemence were clearly expressed. Literature was no longer a white write looking at the black experience from his/her perspective, making judgments and trying to find under...

An IEP - Definitions and Important Information

An IEP - Definitions and Important Information The Individual Education Program/Plan (IEP) Simply put, an IEP is a written plan that will describe the program(s) and special services the student requires to be successful. It is a plan that ensures that proper programming is in place to help the student with special needs to be successful at school. It is a working document that will be modified usually each term based on the ongoing needs of the student. The IEP is developed collaboratively by school staff and parents as well as medical staff if appropriate. An IEP will focus on social, academic and independence needs (daily living) depending on the area of need. It may have one or all three components addressed. School teams and parents usually decide who needs an IEP. Usually testing/assessment is done to support the need for an IEP, unless medical conditions are involved. An IEP must be in place for any student who has been identified as having special needs by an Identification, Placement, and Review Committee (IPRC) which is made up of school team members. In some jurisdictions, there are IEPs in place for students who are not working at grade level or have special needs but have not yet gone through the IPRC process. IEPs will vary depending on the educational jurisdiction. However, IEPs will describe specifically the special education program and/or the services necessary for a student with special needs. The IEP will identify the curricular areas that will need to be modified or it will state whether the child requires an alternative curriculum which is often the case for students with severe autism, severe developmental needs or cerebral palsy etc. It will also identify the accommod ations and or any special educational services the child may need to reach their full potential. It will contain measurable goals for the student. Some examples of services or support in the IEP could include: Curriculum a grade or two behindLess of the Curriculum (a modification.) Assistive Technology such as text to speech or speech to textA specialized laptop with specific software applications or switches to support the special needsBrailleFM SystemsPrint EnlargersSitting, standing, walking devices/equipmentAugmentative communicationStrategies, accommodations and any resources neededTeacher Aid Assistance Again, the plan is individualized and rarely will any 2 plans be the same. An IEP is NOT a set of lessons plans or daily plans. The IEP differs from regular classroom instruction and assessment in varying amounts. Some IEPs will state that a specialized placement is required while others will just state the accommodations and modifications that will occur in the regular classroom. IEPs will usually contain: an overview of the Student’s strengths and areas of need;the current level of the student’s functioning or achievement;annual goals written very specifically for the student;an overview of the program and services that the student will receive;an overview of the methods to determine progress and to monitor progress;assessment dataname, age, exceptionality or medical conditionstransitional plans (for older students) Parents are always involved in the development of the IEP, they play a key role and will sign the IEP. Most jurisdictions will require that the IEP be completed within 30 school days after the pupil has been placed in the program, however, its important to check into special education services in your own jurisdiction to be certain of the specific details. The IEP is a working document and when change is needed, the IEP will be revised. The principal is ultimately responsible to ensure that the IEP is being implemented. Parents are encouraged to work with teachers to ensure their childs needs are being met both at home and at school.

Men and Women See the World Differently Essay Example | Topics and Well Written Essays - 750 words

Men and Women See the World Differently - Essay Example As the paper declares despite the fact that the circumstances leading to a stressful situation may be similar between the two sexes, the way they respond to it is often quite different. Men, for example, tend to become moody and brood over the situations, and more often than not, they end up picking up fights with the people they love. Furthermore, men are more likely to prefer remaining alone until such a time as they feel better before needing any company. This is not the case with women who, when dealing with stressful situations, often seek the company of their friends and family to help them deal with the situation. It can therefore be said that while men are often aggressive when in a stressful situation, preferring to be alone, women on the other hand prefer to deal with the situation with the help of the people they love. This paper highlights that another way through which men and women view the world differently is in the use of new technology such as the internet in their daily lives. It has been found that men are more likely to use the internet on a daily basis than women are; in fact, men have been found to prefer doing practical things such as paying bills online instead of doing it physically. Women, on the other hand, prefer to handle things physically, and when making searches online, they are less likely to view a broad range of information sources. Instead, they often use those sources that they trust to get, and these are limited in number.

Brooklyn Bridge, Joseph Stella, 1920 Coursework Example | Topics and Well Written Essays - 500 words

Brooklyn Bridge, Joseph Stella, 1920 - Coursework Example Marin is famous for painting landscapes scenes in New England. In this particular painting, Marin was inspired by the Woolworth building and decided to paint it using water color and charcoal to preserve the materials that were used to paint then. Marin made even the most familiar views of the abstract during his time. In his painting, even the city is made abstract. He dangerously depicts Woolworth building veering toward abstraction in his painting. The building is painted to stagger ominously over the viewer of the work. In the painting, Marin has handled the surface roughly in his painting to demonstrate that watercolors can be classified as a modernist medium. Wood was inspired by the American Gothic House in which colonialists lived. He decided to paint the house and the people living in it. The paint portrays a farmer standing beside his spinster daughter. The woman in the paint is dressed in a colonial print apron, which evokes the Americana of the 19th century and the couple is a traditional festival involving couples. 2. The painting by Grant Wood is organized rigorously. The man in the paint is holding a pitchfork and he is mirrored by a similar pattern in his overall stitching. The man’s shirt stripes have been echoed in the boards of the house and a barn behind him. The woman, on the other hand, is tied into a composition to form a pattern of circles on her shirt that rhyme with the man’s spectacles. In the last rhyming pattern, the pair has been rendered in a stiff manner to resound.

Democracy promotion Term Paper Example | Topics and Well Written Essays - 1000 words

Democracy promotion - Term Paper Example The spread of liberal democracy and freedom in the world facilitates the betterment of the people that live in the countries that exercise this conception through the promotion of individual liberty. For instance, democracy allows for the development of the freedom of expression, the freedom and right to own properties, and the aspect of conscience. It is inherent for the world superpowers to promote the democracy of the developing and other nations to ensure greater individual liberties to numerous people. Democratized countries provide maximum human rights to their citizenry through their involvement in the decisions that concern their lives. As studies illustrate, even the illiberal and imperfect democracies tend to allow liberty as opposed to the autocracies. Further, the increased levels of individual liberty improve the realization of full potential amongst the humans benefiting the humankind. For example, when a government utilizes autocratic leadership, more lives are in dang er. The situation is so because those who fight for their freedom get killed while the developed nations may withdraw their support to such nations posing more challenges to the citizens (Cho, 2015). If there is a promotion of democracy, there will be a mutual decision-making hence better lives to the people in the country. The United States need to spread the idea of liberal democracy to the nations in the attempt to stop the people from facing violence from their home governments. Most countries that do not implement the ideology of liberal democracy find themselves triggering civil unrest in their regimes causing deaths to their people. For example, apparently, there is civil unrest in Burundi due to the autocratic leadership of the incumbent president. In this case, more lives have been lost due to the forceful nature of the president to vie for a third term. Moreover,

Social net working in the uk Essay Example | Topics and Well Written Essays - 1500 words

Social net working in the uk - Essay Example This paper seeks to discuss social net working in the UK. Individual in United Kingdom use BBC Suffolk website to interact with other people where they use it alongside a traditional output known as BBC Radio. In most cases, communication among the youth is done through social networking which has made the means of communication cheaper compared with other means. Since the use of social networking websites is a valuable mode of communication globally, groups, feeds and other contents are being used by BBC Suffolk and its programmes. For one to view BBC Suffolk groups one must be a member of facebook and BBC Suffolk so that he or she can interact with others in different social networking. Facebook has more than 150 million users around the world. The use of social networking like facebook gives an individual a chance to communicate with friends from each corner of the world1. Additionally, peer counseling and sharing of related problems are posted in the site where peers can help one another to solve the problems facing them. Individuals who are members of facebook can as well join groups dedicated to musicians where one can view the recent released albums or campaigns which are being held or to be started. This is a social networking site that is mainly used by the UK young people since it is associated with music and especially the one that is current in the market. The musicians use the site to post their current album released and this help them to market them and advertise their music globally. BBC Suffolk is a site that is used by those who want to support the musicians around the United Kingdom where any kind of support is given. Update of what one is doing is posted in the Twitter where the numbers of characters are limited to 140 which are then linked to other sites which make it interesting. Videos can also be linked in the Twitter handle which can be posted and later friends will view them making it possible to communicate

Landscape design details, structural details or architectural facets, Essay

Landscape design details, structural details or architectural facets, visual rhetoric and overall set-up. (These are just some key words) - Essay Example In short, in the modern world, a pure portion of nature free from the effects of modernization qualifies to be called paradise. This has led to [landscape] architects to shout out calls to redeem nature from the increasing globalization. This is because architecture has the potential of redeeming several paradises. Evident in Solnit’s essay â€Å"Thirty-Nine Steps across the Border and Back† are multiple definitions of a paradise in the modern world. In evaluating her writings about the elusive paradise, this study will analyze scenery inside the Vizcaya Museum in Miami. The architectural setup of the Vizcaya Museum in Miami matches Solnit’s idea of paradise in which case paradise is created by secluding unique portions of nature and setting them away from human interference. In the chosen scenery, the central object visible is a sunken water body enclosed within concrete walls that rise about half a meter above ground level. The concrete walls indicate old age and have columns on the left side that end up in a vase-like top used as holders where plants with dense leaves like cactus grow. To the left of the water body is a row of mature trees that have evidently attained maturity. Their branches hang over the water catchment below. The overhanging branches are adorned with a type of running plant with tiny leaves that form dense clusters on the old branches. To the left of the trees is a pavement meant for visitors to walk on. To the left of the pavement is a neatly-trimmed hedge of dense green bushes. To the right of the water body is a neatly-kept lawn with low-lying trimmed grass. In the lawn are younger trees that are neatly trimmed to be cylindrical with flat tops. Today’s version of paradise in definition would be a place that is most striking and contrasts largely with the environment that we interact with daily. It may encompass material elements such as the water body and lawn in the photo above. It may

Review 5_2 Essay Example | Topics and Well Written Essays - 1500 words

Review 5_2 - Essay Example Semi-automated handling systems involves the utilization of typical equipment such as automated guided vehicles, computerizes sortation, robotics, and live tracks. Semi-automated systems are often used to supplement the mechanized handling systems. The general working principle of the system is that it contains a mechanical system, whose operations are automated by either programming or applying other formats (Codourey, Zesch, Buchi & Siegwart, 1995). Automated handling systems are integrated system involving such activities as handling, and controlling of materials by use of fully computerized equipment, in which, their entire operation is fully dependent on the computer instructions directed to them. The system includes digital conveyors; Automated guided vehicle and automated storage and retrieval systems. In these systems, computers direct automatic loaders to pick and place items where they are required. Automatic guided vehicles are driverless vehicles, in which their control unit is connected to a computer interface to manage their function. Automated material handling systems improve efficiency of transportation, storage and retrieval of materials (Viswanadham & Narahari, 1992). Information directed systems combines the control typical of automated handling with the flexibility of mechanized systems. Informational directed systems use mechanized processing controlled by information technology. The most common examples of information directed systems are the RF controlled equipment and the light detected operations. Consumer packaging is a package that is customarily produced or distributed for sale through retail sales agencies for consumption or use by individuals for the purposes of personal care. Industrial packaging is particularly a package intended solely for industrial or institutional use or wholesale distribution (Chandra & Kamrani, 2003). Consumer packaging is an essential in the contemporary society.

Landscape design details, structural details or architectural facets, Essay

Landscape design details, structural details or architectural facets, visual rhetoric and overall set-up. (These are just some key words) - Essay Example In short, in the modern world, a pure portion of nature free from the effects of modernization qualifies to be called paradise. This has led to [landscape] architects to shout out calls to redeem nature from the increasing globalization. This is because architecture has the potential of redeeming several paradises. Evident in Solnit’s essay â€Å"Thirty-Nine Steps across the Border and Back† are multiple definitions of a paradise in the modern world. In evaluating her writings about the elusive paradise, this study will analyze scenery inside the Vizcaya Museum in Miami. The architectural setup of the Vizcaya Museum in Miami matches Solnit’s idea of paradise in which case paradise is created by secluding unique portions of nature and setting them away from human interference. In the chosen scenery, the central object visible is a sunken water body enclosed within concrete walls that rise about half a meter above ground level. The concrete walls indicate old age and have columns on the left side that end up in a vase-like top used as holders where plants with dense leaves like cactus grow. To the left of the water body is a row of mature trees that have evidently attained maturity. Their branches hang over the water catchment below. The overhanging branches are adorned with a type of running plant with tiny leaves that form dense clusters on the old branches. To the left of the trees is a pavement meant for visitors to walk on. To the left of the pavement is a neatly-trimmed hedge of dense green bushes. To the right of the water body is a neatly-kept lawn with low-lying trimmed grass. In the lawn are younger trees that are neatly trimmed to be cylindrical with flat tops. Today’s version of paradise in definition would be a place that is most striking and contrasts largely with the environment that we interact with daily. It may encompass material elements such as the water body and lawn in the photo above. It may

Comparisons between two retail organizations namely JC Penney and Research Paper

Comparisons between two retail organizations namely JC Penney and Kohls - Research Paper Example Furthermore, the state of New York has been chosen as a base location for comparison between these two organizations. One store from each organization has been chosen for contrasting between the retailers. ABOUT JC PENNEY AND KOHL’S The business of JC Penney comprises selling various products like apparel, shoes, accessories, jewelry, beauty items and home decoration products along with delivering different services such as salon, photography and decorating among others to the customers by its departmental stores. Since the foundation of the organization, JC Penney has grown to about 1104 departmental stores in 49 states of the US (JCP Media Inc., â€Å"J. C. Penney Company, Inc.†). On the other hand, Kohl’s also provide apparel, footwear, accessories, home products and house wares among others. By the end of the year 2012, Kohl’s has nearly 1146 stores in the entire US region (Kohl's Illinois, Inc., â€Å"Kohl’s Corporation†). SHOPPING ITEMS The shopping list on which the comparison will be made comprise rings from jewelry and watches category, bath towels from bed and bath category, bedroom furniture from furniture category, women dresses from women category and men athletic shoes from shoes category. Appendix 1 would show the list of the selected items along with price range and average price (JCP Media Inc., â€Å"Free Shipping Everyday†; Kohl's Illinois, Inc., â€Å"Kohl’s Expect Great Things†). ... In this context, it can be viewed that JC Penney and Kohl’s have considerable number of stores in New York City. With respect to JC Penney, the closest store is located at Serramonte Center with distance of 8.9 miles from the city, hence this store has been chosen for the study (JCP Media Inc., â€Å"Find A Store†) Concerning Kohl’s, closest mall is Jersey City Mall which is situated at distance of 2.64 miles from the New York City and has been selected for the analysis (Kohl's Illinois, Inc., â€Å"Store†). Customer Service: With respect to customer services, it can be apparently observed that the services of Kohl’s are superior to JC Penny. The stores of Kohl’s are opened longer then JC Penney i.e. in weekdays, the stores of Kohl’s are opened from 8 am to 10 pm, whereas the stores of JC Penney are opened from 10 am to 9.30 pm. In Sunday also, the stores of Kohl’s remain open for longer hours than JC Penney. On the other hand, it can also be observed that it takes much time to talk with the customer service representatives in JC Penney than Kohl’s. However, in JC Penney, the employees are quite able to handle customer service related issues with courtesy and competence. On the other hand, employees of Kohl’s are able to provide support in understanding the cause of any kind regarding customer related issues and provide solutions to the problems. The employees of JC Penney also possess strong knowledge about product features than the employees of Kohl’s (JCP Media Inc., â€Å"Find A Store†; Kohl's Illinois, Inc., â€Å"Store†). Store Layout: The store layout of JC Penney is concentrated on representing a streamlined visual display for the customers. JC Penney restricts the number of displays in the stores and it replaces the inventory

Law Essays Land Registration Act

Law Essays Land Registration Act Land Registration Act Question one: Building that has been sub-divided into four substantial office suites. For the purpose of letting these four suites of offices, and while he is In Australia on a six month holiday, he appoints Florence as his agent and gives her full authority to enter into any agreement for these purposes. Florence then enters into the following agreements on Sebastians behalf: (i) an oral agreement granting a lease of office no.1 to Dougal for a period of three years taking effect in possession and at a monthly rent which is the market rent for that suite of offices (without taking a fine or premium for the lease); (ii) a written agreement for a lease of office no.2 to Zebedee for a period of five years taking effect in possession but at a monthly rent which is only three quarters of the market rent for the offices in question albeit in the written agreement Zebedee has covenanted not to use office no.2 for any illegal or immoral purposes. Sebastian has recently returned from Australia and is disappointed with Florences efforts. Dougal has not paid any rent for the last four months and has apparently sub-let part of office no.1 to Ermintrude. Zebedee, on the other hand, having paid monthly rent and on time, is now using office no.2 for the purpose of publishing pornographic literature. Advise Sebastian as to his remedies against Dougal, Ermintrude and Zebedee500. In order to determine if any person has any equitable or legal rights over Sebastian one has to consider if it is capable of being an equitable or legal interest. The first consideration under 1(1)(a) is that for there to be a legal interest it has to be an estate in fee simple absolute in possession and (b) A term of years absolute. The second consideration is under 1(2) which identifies only those interests which can be legal interest, which includes such examples as a legal lease of which both leases are. The first question is whether Sebastian is bound by the leases created by Florence. The first note to make is that Sebastian has allowed Florence to act as his personal representative therefore all leases that are valid are binding. All the leases could be binding with extra protection if it was a case of residential accommodation under Street v Mountford where the only circumstances are that residential accommodation is offered and accepted with exclusive possession for a term at rent, the result is a tenancy The courts will, save in exceptional circumstances; only to be concerned to inquire whether as a result of an agreement relating to residential accommodation the occupier is a lodger or a tenant.In this case it is a business tenancy; however as Florence have concluded it as a tenancy not a license then it is a legal tenancy between these the parties, unless exceptions apply. Does this tenancy hold all the protections of the law, as it would be classed as a legal estate as it is for set period of years absolute? If it is a legal estate then it should be enforceable against the world. However there is a problem when there are arrears or a clause of the tenancy is in directly violated, then it is more than likely that Sebastian is not bound. The first avenue is to determine if the tenancy breaches fall as an exception held under the Street v Mountford formula because a tenant in direct violation of a clause is an exception to this formula, as is a tenancy in arrears. These exceptional circumstances that have been defined as; occupancy under a contract for the sale of land; pursuant to an employment contract; holding of an office; the owner has no power of tenancy; there was no intention to create legal relations, e.g. family relationship or act of friendship. The sub-let to Ermitrude falls under this category though, because Dougal has no power of tenancy and Sebastian can start the eviction process. Also Dougal can be evicted on the basis that he has not paid his rent for four months and like a repossession of a house in respect to mortgages the owner can take possession through re-entry. Finally the lease that Zebedee holds has been breached through the publication of pornographic material, under contract law this would mean that the lease is breached and eviction proceedings can occur; however the question falls on whether this is a fair contract term. If the court determines it is not then the lease will stand, if it is considered fair then the lease will be breached and re-entry can occur. If Zebedees lease stands Sebastian would have to uphold the lease and seek remedy for any losses through Florence on both counts. Question two: The biggest crack in the mirror principle, upon which the system of registered land is based, is created by the interests which override. Critically evaluate this statement in the light of the Land Registration Act 2002500. The decision was made not reform overriding interests as suggested by the law commission, rather parliament decided to phase out archaic rights and create two schedules dealing with overriding interests. Schedule 1 deals with overriding interests that will remain to be binding, which includes actual occupation. Therefore it seems that problems discussed are still very real; however Schedule 3 deals with the limitations on certain overriding interests listed in Schedule 1 and one of these are the actual occupation interests. The limitations that are most important to this discussion on the interest succeeding are in respect to those where inquiry has been made and that individual has failed to disclose; and those individuals who are not in obvious occupation on careful inspection. Therefore this would cause significant problems with the cases of Chhokar, Cheshire Homes and Tizard because at the point of sale and enquiry there was no obvious proof of actual occupation. The case of Chho kar in the interests of equity may have the same outcome post-2002 as both the seller and buyer were acting fraudulently to sell the house without Mrs. Chhokars knowledge whilst she was on holiday; however under normal circumstances if the buyer was without fraudulent motive and the husband had hidden her occupation this would result in an inequity under the new law. Therefore this will cause major problems with the 2002 act and the rights of actual occupation. As well as ensuring that the law is predictable, i.e. the law is like a mirror, like cases equal like treatment and outcomes. The actual law therefore has tried to deal with the suggested changes of the Law Commission, as well as considering the problems with registering all interests. Rather the numbers of interests that override have been reduced and it provides a manner in which subsequent purchasers and creditors have not been bound. In respect to the notion of actual possession the law has been defined, whereby if possession is not apparent on a reasonable exploration of the property there is no possession. This would be interesting if one considers the case of Malory v Cheshire Homes Ltd this has caused an interesting problem, because the Court of Appeal held that there could be actual possession of vacant land; however how can one explore vacant land and find a reasonable circumstances of possession? This decision by the Court of Appeal is contrary to the LRA 2002, which was prior to its inception. The law reform has tried to balance out the problems with overriding interests, but is it enough to pro tect the buyer and those persons whom hold beneficial interest in property? The changes in respect to overriding interests have been minimal, the law reform has eliminated some of the obsolete interests but it has not properly cleared up the problem of occupiers rights. It has defined what actual occupation is but if this definition holds how would this have effected the case of Chhokar v Chhokar because Mrs Chhokar was not in physical occupation, but it would be unjust for Mr Chhokar and Mr Parmar to succeed in their unjust and fraudulent dealings; which goes against the purpose of overriding interests, which is to ensure fairness and justice. Therefore the uncertainty and confusion in this area will still be apparent and even if clarified injustices may occur. The question of clarity in the law may create uncertainty in the judicial arena, due creating injustices; therefore causing problems with the mirror principle of law. Bibliography: W. Ashburner (1933) Principles of Equity 2nd Edition, London, Butterworths Burn, 1998, Maudsley and Burns: Land Law Case and Materials 7th Edition, Butterworths Cheshire Burn (2000) The Modern Law of Real Property 16th Edition London, Butterworths R. Edwards N. Stockwell (2002) Trusts and Equity, Harlow England, Longman Goff Jones (1998) The Law of Restitution 5th Edition, London, Sweet Maxwell Hayton Marshall (1996) Commentary and Cases on the Law of Trusts and Equitable Remedies 10th Edition, London, Sweet Maxwell Heydon, Gummow Austin (1993) Cases and Materials on Equity Trusts 4th Edition, London, Butterworths Holdsworth (1974) History of English Law Vol. 17, London, Sweet Maxwell Jackson, 2003, Title by registration and concealed overriding interests: the cause and effect of antipathy to documentary proof, 119 LQR 660 Law Commission Report 271 The Lawyer, Real Estate: Land Registration Act 2002 the main changes, The Lawyer November 17th 2003, 31 Maitland (1936) Maitlands Equity 2nd Edition, Cambridge, Cambridge University Press J. Martin (2001) Hanbury and Martin: Modern Equity 16th Edition, London, Sweet Maxwell Megarry Wade (2000) The Law of Real Property 6th Edition, London, Sweet Maxwell Meagher, Gummow Lehane (1992) Equity: Doctrines Remedies 3rd Edition, London, Butterworths Parker Mellows (1998) The Modern Law of Trusts 7th Edition, London, Sweet Maxwell Pettit (1997) Equity and the Law of Trusts 8th Edition, Croyden, Butterworths Tolley Riddell, 1997, Land Law, Butterworths L. Small R. Pain, 2003, Land Registration Act 2002, JJ 78(1) Snell (2000) Principles of Equity 30th Edition, London, Sweet Maxwell D.W.M Waters (1967) The Nature of Trust Beneficiarys Interest, 45 CBR 219-283 LRA 2002: Finance and Credit Law, 2003, Land Registration Act 2002, F CL 5.8(3) HM Stationary Office, Land Registration Act 2002, Chapter 9 of Explanatory Notes, at 118 119 can be found at: [1985] AC 809

Coca Cola Essay -- essays research papers

Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton’s bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts. For sale by Willis Venable and Nunnally & Rawson. Dr. Pemberton died shortly after this ad and sales plummeted. Robinson didn’t want the business to fail and decided advertising was at fault- â€Å"people did not know what they were missing.†   Ã‚  Ã‚  Ã‚  Ã‚  After the Coca Cola trademark had been patented, Asa G. Candler, an Atlanta businessman, purchased the rights to the product and formed the corporation, â€Å"The Coca-Cola Company.† He began the push on Coca-Cola advertising by giving thousands of tickets away for free glasses of Coca- Cola, and advertising on outdoor posters, calendars, soda fountain urns, and wall murals and making Coke available everywhere. The invention of bottling in 1894 increased availability of the soft drink.   Ã‚  Ã‚  Ã‚  Ã‚  The company hired William D’Arcy in 1906 to head up advertising and he believed that advertising should show that Coca-Cola is a part of happy times in everyday life. This type of advertising was used for decades. One of the first newspaper ads showed a picture of Ty Cobb, a baseball star up at bat and said: Something’s bound to happen—nerves a tingle—head whizzing. Crack!! Good boy Ty!! Safe!! And then you shout yourself hoarse. When it’s all over you’re hot, thirsty and limp. A cold, snappy drink of Coca-Cola will put you back in the game- relieve the thirst and cool you off. D’Arcy found this baseball ad to be a success because everyone loves baseball. He felt as though it affected the reader’s senses which made him or her feel thirsty for a Coca-Cola. Other ads that appealed to the consumer’s sense of pleasure in associations with Coke included an ideal American girl drinking Coke, business men drinking Coke aboard an American Pullman train car and young people enjoying Coke out on a boat ride. In 1929 Coca-Cola’s most famous slogan, â€Å"The Pause That Refreshes... ...ecial featuring Edgar Berger and Charlie McCarthy. Shortly after this came the sponsorship of Walt Disney’s TV premiere on Christmas Day of the same year. After fifty years D’Arcy closed its account with Coca-Cola and responsibilities for advertising was transferred to McCann-Erickson. They used everything that TV offered such as animation, stop motion and live action ads and coined the nationally known slogan â€Å"Things Go Better With Coke.† The first color ad was called the â€Å"Refrigerator-Man† and other famous TV ads were the â€Å"Hilltop† commercial, â€Å"Mean Joe Green†, and the â€Å"Northern Lights† which used the famous polar bear. In 2000 Coca-Cola launched an ambitious new international campaign using the slogan â€Å"Coca-Cola. Enjoy.†   Ã‚  Ã‚  Ã‚  Ã‚  After ninety nine years Coke had become such a part of American life, that when the company tried to introduce â€Å"new Coke† the public protested so strongly that the company had to bring back the original renamed â€Å"Coca-Cola classic.† Coca-Cola and its â€Å"Red, White and You† theme and its pleasant associations with people’s everyday happy family life made it a classic symbol of America. â€Å"Unmistakably Coca-Cola. Unmistakably American.†

Role of Women in Oranges Are Not The Only Fruit Essay -- Oranges Are N

Role of Women in Oranges Are Not The Only Fruit  Ã‚   In the novel Oranges Are Not The Only Fruit, by Jeanette Winterson, most of the important, decision-making, characters are female. Jeanette, the female protagonist, is greatly influenced by her mother, a strong, overbearing, eccentric woman, and by Elsie, a prominent member of the family parish who becomes Jeanette's only friend and closest confidant. Elsie and Jeanette's mother act as polar forces in Jeanette's life, with the mother encouraging suppression of "unholy" or "unnatural" feelings and thoughts, and Elsie encouraging expression of feelings and accepting oneself for who one really is. Jeanette's mother, referred to by name only once in the novel, is probably the second most important character in the book, outdone only by the protagonist herself. She acts not as a role model, but as an example of what not to become, of a lifestyle to reject. Throughout the book, Mother encourages suppression of feelings she defines as unholy by way of personal example and by her attempted repression of Jeanette's homosexuality. An...

Business Plan for Salon & Spa

Introduction People seek beauty. They are constantly looking to give themselves a whole new look or improve what they have. They drop by the nearest hair and beauty salon to be pampered by stylists and beauticians to style their tresses, shape their eyebrows, and color their nails – all for a few (or more) bucks. An hour in a hair and salon shop every month and one emerges confident and ready to take on the world. Beauty salon and spa business has grown rapidly over the past decade. Latest extrapolations from U. S. census data place the salon and spa service industry at over $35 billion annually.And that figure doesn't include the retail sale of professional beauty products which is at least another $7 billion annually. While traditional barbershops, hair salons and nail salons have experienced moderate growth, high end beauty salons and day spas have seen significant spikes of revenue in recent years. In the recent years, this business has seen redundant profits in Bangladesh . In this moment introduction of â€Å"Trendster† a full-service beauty salon to the Bangladeshi market is an exciting new development for us.Our Mission: â€Å"Trendster† is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Owners and source of finance â€Å"Trendster† is a partnership business owned by several owners. Ms. Farzin Ahmed, co-owner with Kabir ahmed, her husband, has worked in a prestigious, upscale salon in Gulshan, Dhaka for the past two years.Ms. Farzin has created a large client following through hard work and dedication. She and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth. To achieve our objectives, Trendster is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.Address: The salon will be located at House 25, Road 5, Block A, Bashundhara Residential Area, Dhaka. The salon will utilize 1,540 square feet. The location is strategically situated on one of the high profile area, with easy access from all parts of town. Justification As we have said before, the owner has created a large client following through hard work and dedication. So, the rising demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential.Moreover, the salon business in Bangladesh is raising potential. The keys to success in our business are: * Location: Providing an easily accessible location for customers. * Environment: Providing an environment conducive to giving relaxing and professional service. * Convenience: Offering clients a wide range of services in one setting, and extended business hours. * Reputation: Reputation of the owner and other â€Å"beauticians† as providing superior personal service. Target Market: A target market is a specific, well-defined segment of consumers that a company plans to target with its products, services and marketing activities.Target marketing orients all of the various components of the marketing function toward a single group, maximizing the appeal of brands to specific markets. The term â€Å"target audience† is a bit narrower; it refers specifically to the group of consumers targeted by advertisements. Now we are going to describe the segments of our salon’s target market: Category of segmentat ion: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation 4. Behavioral segmentation Geographic segmentation:City : Dhaka is the capital of Bangladesh . Gulshan , Banani, Baridhara , Uttara , Dhanmondi are most popular area in Bangladesh and most of the rich people are living in these areas. That is why, people of these areas are our target customers of Dhaka city. Other than Dhaka, we want to open some branches of our salon in other divisions where the market is promising, such as, Rajshahi, Chittagong and Sylhet. Because, a huge number of people of these cities are wealthy enough to bear the cost of spa services. Moreover, people of these areas are educated and style conscious.So, they deserve a spa shop where they can meet their demand. If we launch our Salon in those areas then it will carry a good profit that’s really the main cause. Another city, which will become another large market after Dhaka, is Cox’s bazar. No doubt, the long est sea-beach has a very large amount of foreigners who come to enjoy the holidays, must seek the heavenly pleasure of spa service. It will be our best chance to start our business there considering both local and foreign visitors comfort to enjoy the sea-sight with full satisfaction.And no doubt, a huge amount of profit will come from this target market for future. 2. Density: Certainly we are targeting the urban areas. No doubt, the poor and uneducated villagers will not agree for getting those benefits of spa and they also cannot bear the cost too. That is the main cause to target the urban area as a target market. Demographic segmentation: 1. Income: We want to give better service to the customer than the others. We will provide services to the people of different kinds of income.But the main condition will be the customer himself/herself must have that capacity to pay for the service. So, we have planned to make target customers those who are well-off to pay such as, middle and top level employees, business persons, university faculties etc. we are also offering reasonable price for the students whose income ranges 6000-12000 with discounts. 2. Education: Students of different universities who are fashion conscious are our target customers. We are offering discounts for the students. Now, it is not possible to target the students of whole Bangladesh, or outside the Dhaka city.In this respect, we are focusing on those who are near to our shop, such as, students of NSU, IUB, AIUB etc. it is sure that targeting this segment, we are going to get a huge number of customers who are students. 3. Age and education: Though our target market is different employees of good amount of income, business persons and students, but we cannot ignore others beside these customers who too take the services either only haircutting or spa service with barber services. The details of these customers, their potentials, occupations are stated below with target customers.Age| Occup ation| Details | Market potential| 5 to 12 (children)| Kindergarten students or primary students | Do not have so much knowledge on hair-stylingBirth rate in Bangladesh is increasing| Weak| 13 – 18 Teenagers| Secondary school students| Begin to follow the current trendStrict rules in secondary schoolSmall consumption power | Medium| 18 -25(young adults)| University students| Normally no rules restricting their hair style Have income sources because can be a home tutor or doing so work through internet like as free launching etc. Strong| 25 to 40 (mature adults )| Doctor , engineer, teacher, banker , marketing officer, business man ,| Do not communicate with customers Income sources | Medium | 40 -60(Middle aged adults )| Doctor, engineer, teacher, banker, marketing officer, business man. | Problems of having less hair Willing to pay more on hair treatment| Quite strong | Above 60(old aged adults)| N/A| Normally do not have so much hair| Weak| Psychographic segmentation: 1. Li festyle: From achievers and striver obviously it is possible to make good profit because they are really so careful about their lifestyle.But from the survivors the market potential is so weak that we were forced to target the achievers. 2. Social class: The upper class people is always careful about their life. So, it’s obvious that they will agree to spend much money if they get quality services. So from this segment our main target will be upper class people. The middle class people also careful about their hair and other elements of fashion, but not as the upper does. Behavioral segmentation: 1.Occasion: In Bangladesh Eid, Pahela Baishakh, puja, Valentine’s day are the occasions people celebrate with great joy. In this time we can give some special offers or discounts for the customer for building a good relationship with the customers. We will give same facility like as another salon like as ours but will give service lower rate than them for marriage ceremony occ asions. 2. Benefit: We will provide good quality products to give the service of the customer to attract them to this salon. If we do this then we will get some regular customers who will be profitable for us. User Status: We will provide discount for the regular and first time user that will help us to attract them to this salon which is essential to make good relation with the customers and to attract the customers for our salon. Positioning strategy: Positioning strategy is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Core Idea Concept simply describes the product or service. Its purpose is merely to determine whether the idea has any interest to the end buyer.Positioning Concept attempts to sell the benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using the product/service . A successful positioning concept must be developed and qualified before a â€Å"positioning statement† can be created. The positioning concept is shared with the target audience for feedback and optimization. Brand positioning process Effective Brand Positioning is contingent upon identifying and communicating a brand's uniqueness, differentiation and verifiable value.It is important to note that â€Å"me too† brand positioning contradicts the notion of differentiation and should be avoided at all costs. This type of copycat brand positioning only works if the business offers its solutions at a significant discount over the other competitor(s). Generally, the brand positioning process involves: 1. Identifying the business's direct competition (could include players that offer your product/service amongst a larger portfolio of solutions) 2. Understanding how each competitor is positioning their business today (e. g. laiming to be the fastest, cheapest, largest, the #1 provider, etc. ) 3. Documenting the provider's own positioning as it exists today (may not exist if startup business) 4. Comparing the company's positioning to its competitors' to identify viable areas for differentiation 5. Developing a distinctive, differentiating and value-based positioning concept 6. Creating a positioning statement with key messages and customer value propositions to be used for communications development across the variety of target audience touch points (advertising, media, PR, website, etc. )Product positioning process Generally, the product positioning process involves: 1. Defining the market in which the product or brand will compete (who the relevant buyers are) 2. Identifying the attributes (also called dimensions) that define the product ‘space' 3. Collecting information from a sample of customers about their perceptions of each product on the relevant attributes 4. Determine each product's share of mind 5. Determine each product's current locati on in the product space 6. Determine the target market's preferred combination of attributes (referred to as an ideal vector) 7.Examine the fit between: * The position of your product * The position of the ideal vector Product Positioning for salon Product positioning refers to all â€Å"products and services,† not just the physical products that we use (and sell) in our spa. Product decisions include: * Brand * Quality * Styling * Safety * Packaging * Guarantees * Support Price Positioning for salon: Pricing spa products and services is a key element of the marketing mix. Pricing decisions influence all your other marketing decisions. Pricing decisions include: * Skim pricing (to maximize profits) Penetration pricing (quantity maximization) * Suggested retail price * Discounting * Bundling * Seasonal pricing We have considered the following: To maximize profits, should we price our services and to â€Å"skim the cream† off the top of the market, to those who are less â€Å"price sensitive†? Will our target customers support that strategy? Will we and our employees be better served if we keep prices low, to reach a broader market? Will we sell at (or below) suggested retail price? Will we offer discounts by bundling products and services? Do we run seasonal promotions?When clients buy spa packages, do we offer discounts on products and/or future services. Selecting an overall positioning strategy : Consumers typically chose products and service that give them the greatest value. Marketers want to position their brands on the key benefits that they offer relative to competing brands. The full positioning of brand is called the brands value proposition the full mix of benefits upon which the brand is positioned. More for more: â€Å"More for more† positioning involves providing the most upscale product or service and charging a higher price to cover the highest cost.Black cut hair salon, so much included instrument. Each claims superi or quality, durability, performance, or style and change a price to much. Not only is the marketing offers high in quality. It also offers prestige to the customer. It symbolizes status and a loftier lifestyle. Often the price difference exceeds the actual incrementing quality. In general , companies should be on the lookout for opportunities to introduce a much-more-for-much-more brand in any underdeveloped product or service category yet more-for-more brands can be vulnerable.More for the same: Hair salon can attack a competitors more for more positioning by in traducing a brand offering comparable quality but at a lower price. Black cut hair salon its Lexus line with a â€Å"more for the same† value proposition. The same for less: offering â€Å"the same for less† can be powerful value proposition everyone likes a good deal. For example ,fair and care salon offers equivalent service at a lower price for performance . Discount stores such as spa service. Less for muc h less: A market almost always exist for products that offer less therefore cost loss.Few people need , want , or can afford â€Å"the very best† in everything they buy. In many cases , consumers will gladly settle for less than optimal performance or give up some of the bells and whistles in exchange for low price . â€Å"less-for-much-less† positioning involves meting consumers lower performance or quality requirements at a much lower price. For example fair care hair salon general stores offer more affordable goods at very low price. More for less: of course, the winning value proposition would be the offer â€Å"More for less†. Many salon claim to do this.For example, fair and care salon claims to have better products and lower prices for a given level of performance. In the short run , some companies can actually achieve such lofty positions. Yet in the long run, companies will find it very difficult to sustain such best –of-both positioning. Offerin g more usually costs more , making it difficult to deliver on the â€Å"for less† promise. Fair and care salon that try to deliver both may lose out to more – focused competitors. The important thing is that each company must develop its own positioning strategy, one that makes it special to its target consumers.Offering only â€Å"the same for the same† provides no competitive advantages . leaving the firm in the middle of the pack . salon offerings one of the three losing value propositions_ â€Å"the same for more,† â€Å"less for more†, â€Å"less for the same†_ will inevitably fail. Here, customers soon realize that they’ve been underserved , tell others and abandon the brand. Positioning statement: Company and brand positioning should be summed up in a positioning statement. The statement should follow this form: To target segment and need our brand is concept that point of difference.The positioning first states the product mem bership in a category (spa or salon business) and then shows its point of difference from other members in category has more salon. Placing a brand in a specific category suggests similarities that it might share with other products in category but the case for the brand in a surprisingly different category. Differentiation Strategies of Salon Differentiation Strategies This strategy involves selecting one or more criteria used by buyers in a market – and then positioning the business uniquely to meet those criteria.This strategy is usually associated with charging a premium price for the product – often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products. Top of Form * Complementary Services: This will encourage additi onal customer purchases. For example, If you offer facials, offer a free make up consult with every facial.Customers who like to pamper themselves will appreciate the additional offers and your salon will make more money. * Products: Sell products that relate to the services you offer. For example if you offer braiding, you can sell hair maintenance product such as braid spray, hair food e. t. c. You could also create your own product; you could have different beauty services put together as a package deal. * Atmosphere: Create an atmosphere in your beauty salon that allows you to charge a premium price for your services. For example, make your beauty salon feel like a spa with, soothing music and soft lighting.When customers feel rejuvenated and look great after they leave your salon, they will pay more and return more frequently. * Target group: Differentiate your beauty salon from your competitors. For example, if your primary competitor focuses on high-end appointment-based clie nts, you should focus on basic services and walk-in clients. On the other hand, you could offer services that are not available at your competitor's salon. If your competitor only offers hair services, you should offer nail services, facials and makeup services. Strategy – Differentiation FocusIn the differentiation focus strategy, a business aims to differentiate within just one or a small number of target market segments. The special customer needs of the segment mean that there are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers. The important issue for any business adopting this strategy is to ensure that customers really do have different needs and wants – in other words that there is a valid basis for differentiation – and that existing competitor products are not meeting those needs and wants.Strategy – Cost Focus Here a business seeks a lower-cost advantage in just on or a small number of market segments. The product will be basic – perhaps a similar product to the higher-priced and featured market leader, but acceptable to sufficient consumers. Such products are often called â€Å"me-tool’s product differentiation (also known simply as â€Å"differentiation†) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings.Rationale Differentiation can be a source of competitive advantage. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not differentiation. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product a nd create a sense of value. Marketing textbooks are firm on the point that any differentiation must be valued by buyers .The term unique selling proposition refers to advertising to communicate a product's differentiation. * Ignorance of buyers regarding the essential characteristics and qualities of goods they are purchasing * Sales promotion activities of sellers and, in particular, advertising * Differences in availability (e. g. timing and location). Marketing mix: Marketing mix is the set of controllable tactical marketing tool- product, price, place and promotion- that the firm blends to produce the response it wants in the target market. The marketing mix is everything we can do to influence the demand for our service.The four groups of variables known as â€Å"the 4 Ps†: product, price, place, promotion. The marketing mix of our salon is stated below: Product: Product is actually the services we will provide to the target customers in our salon. There are different ty pes of services in our salon starting from hair cutting of male and female, hair coloring service, skin care treatment, different types of massages to sooth the people from different types of pressures and other different kinds of salon and spa services. All these services are to be given with great care keeping the customers satisfaction in the mind.In the following, the list of services is given: Salon and Spa Services:Hair Salon Business Services:? Haircuts, styling and trims. ? Hair coloring and highlights ? Hair and scalp treatments. ? Hair shampoo and conditioning. ? Hair relaxers and perms. ? Hair curling, reconstructing and waving Nail Salon Business Services:? Manicures. ? Pedicures. ? Nail polish. ? Nail repair and sculpting. ? Hand conditioning. Day Spa and Beauty Business Services:? Body scrubs. ? Body wrapping and herbal wraps. ? Massage and aromatherapy. ? Hot stone therapy. ? Acupuncture and Reflexology. ? Derma abrasion. ? Anti-aging. Facials. ? Makeup and makeovers. ? Skin cleansing and care. ? Body waxing.? Polishing, buffing and bronzing. ? Tanning. ? Piercing. | Salon and Spa Products:Hair Salon Products:? Shampoos. ? Conditioners. ? Extra hair treatment. ? Pre-styling products. ? Hair styling products. ? Hair finishes. ? Brushes and hair tools. Skin Care, Nail and Beauty Products:? Face skin care products. ? Body skin care products. ? Makeup. ? Makeup tools. ? Nail polish products. ? Nail finish products. ? Nail tools. ? Perfumes. ? Bed and bath products. | The list tells that how our shop is and how its work quality will be.Price: Now, we will discuss about the second variable of marketing mix of our shop. In every business farm, one of the major activities is to set price of the services. The price must be fair and within the budget of the people. Also, it is also important to set price in such a way that, a farm can attend its profit. So, we have tried our best to set a fair price which meets the customer vale and our profits. The price list of our services is given below: Service providing Price (BDT) Hair Salon Business Services:Haircuts, styling and trims. 200 Hair coloring and highlights 350 Hair and scalp treatments. 500 Hair shampoo and conditioning 350 Hair relaxers and perms 400 Hair curling, reconstructing and waving 400 Shaving (foam) 100 Shaving (gel) 150Day Spa and Beauty Business Services: Body scrubs 1000/hr Body wrapping and herbal wraps 1000/hr Massage and aromatherapy 000/hr Hot stone therapy 1000/hr Facials (Men) 600 Facials (woman) 1000 Makeup and makeovers 2000-3000 Skin cleansing and care 800 Body waxing 500 Polishing, buffing and bronzing 800 Nail Salon Business Services: Manicures 500 Pedicures 500 Nail polish 200 Nail repair and sculpting 200 Hand conditioning 300Place: Place include the farm’s activity that makes the service available to the target customers. Place must be a suitable site or location where people can easily get access without any hazards. Since, we are new i n the salon market service and also in introduction stage, so it is actually not possible for us to open more than one branch in the city. Certainly our target market is the people of Dhaka and our shop will also be in Dhaka, but it seemed a great hectic job for us to find out a suitable place to open the salon. We thought, since Persona has its branch in Gulshan, Banani and Uttara, it will not be profitable for us to open a new salon and spa business in those busy and royal areas.But there is a place where Persona still did not open their branch. The place is Bashundhara Residential Area. So, this was the best chance for us to open and grab a whole market of Bashundhara where different University students, business persons, employees of different big corporate giants live. Promotional strategy 1. Stealth marketing: Viral marketing is used to build brand awareness. Viral marketing is done through Facebook, twitter and other different blogs. 2. Referral program: Referral program is a very powerful word of mouth advertising and more believable than any other form of endorsement. It is done mainly by endorsements or reference. Reference can come from friends and clients.The most powerful recommendation is the recommendation of clients who will tell to his/her friends about the service we will provide him/her. For this reason, we have to identify those people who can influence our target market and get them endorse our service. 3. Telephone marketing: Everything should be about increasing perceived value of the service in the eyes of the clients. Now the question arise how telephone marketing helps us? Every single contact clients has with the business forms a perception, either good or bad. In telephone marketing, we have to call our clients and let them know about our new promotions. Not only that, we have to ask them questions that what he/she thinks about our service according.Another part of telephone marketing is, if the clients ask us about any problems and solutions, then we will solve the problems by providing them guidelines. 4. Keep in touch: It will be very important for our business to give emphasis the existing clients and customers. For this, we have to maintain a good relationship by remaining in touch with them. We can be in touch with them by sending promotional materials, greeting cards, birthday wishes and by e-mails. E-mail marketing is highly effective to build and maintain relationship with existing customers and also to build loyalty and trust. 5. The power of free: The customers who regularly take the service of salon and spa, mainly they get some gifts from the salon. But as we are new in the market, we are giving gifts to the customers from now.Those who would have already arrived to us for taking our service more than three times, we will actually offering them different kinds of gifts. The gifts are cosmetics, skin care products, hair care products, salon voucher, product samples etc. this system is called Ã¢â‚¬Ë œGifts with purchase (GWP). ’ 6. Perform SWOT analysis: SWOT analysis too plays a great role in promotion. SWOT analysis helps to know which are our strengths, our weakness, and what is our opportunities and threats and considering these four variables, to check and analyze our strengths, weakness, threats and opportunities. By researching these four, we can promote our business easily with practical logics.Our strengths are, we are placing our business in such a place where there is no salon and spa which can provide the services as we are providing. Not only that, we are charging comparatively cheaper than other salon and spa shops in Dhaka city with qualified manpower. By doing our SWOT analysis, we got some weakness in our business which is not surprising because, we are new in the market and weakness will be there. These weakness are since we are new, we don’t have that much manpower, but the good news is that the existing manpower are as good as other reputed sal ons and spas. Another weakness is we cannot charge more than other salons and spas in our every service since we are still in introducing stage and people are lacking about our brand.Our management is not consists of experts like persona or women world, the employees are still learning, so it is sure that we have to wait for a long time to take our salon in the top. We have got huge opportunity to take ourselves in a class of reputed salon and spa shop. Salon and spa shop market is not that much widespread in our country, only in Dhaka there are some spa shops and in Chittagong too, there are may be 2 or 3 salon and spa shops, but those are very costly, actually located in five star hotels. In other cities, there are no salon and spa shops. So we can extend our business throughout Bangladesh and can create an opportunity for those people who cannot afford the huge cost of salon and spas and we can increase our brand image.There are some threats for us in this market. We are not thin king that we will be dissolved in this market, but there is a threat of not reaching in our vision. Because other salon and spa like Persona, Women’s World are so popular, strong and wide that, we may remain under them, ie, the competition is intense though the competitors are small in number. Another thing is that since our services are cheaper than others, so we may face losses in first few years which may create problems for us to attain a good return on investments (ROI). However, we are confident that despite weakness and threats, we will be the best salon and spa service institution in Bangladesh. Advertising mediaMedia is the most important medium of conveying the messages to the people. people come to know about a product or service at first through media. So media plays a big role in a product or service development. We considered some major steps in selecting advertising media. These major steps are: 1. Deciding on reach, frequencies and impact. 2. Choosing among ma jor media types. 3. Selecting specific media vehicle and 1. Deciding on reach, frequencies and impact: To select the media, the advertiser must decide on the reach and frequency needed to achieve advertising objectives. We are not unaware of this fact. So we also decided on reach, frequency and impact.Reach is the measure of percentage of people in the target market who are exposed to the advertisement campaign during a given period of time. Frequency is a measure of how many times the average person of the target market is exposed to the message. The media impact states whether our advertisements are of that quality which can attract person or convince a person to come in our salon. 2. Choosing among major media types: We had to see advantages and limitations each and every media types when we had to select the medium. We have chosen those mediums that effectively and efficiently present the advertising message to target customers within our budget. Thus we considered the mediums i mpact, effectiveness and cost. The mediums are: 1.Newspaper: Advantages are flexibility, timeliness, can cover the local market very well and high believability. The limitations are, short life, where people can surely forget about the promotions. 2. The internet: High selectivity, low cost, immediacy, interactive capabilities are advantages. Limitations include relatively low impact than the television. 3. Direct mails: High audience selectivity, flexibility, no advertisement competition etc. limitations include relatively high cost exposure, â€Å"junk mail† image. 4. Magazines: High geographic and demographic selectivity, long life and good pass-along readership. 5. Billboards: Flexibility, high repeat exposure, low cost, low message competition, good positional selectivity.Limitations are little audience selectivity. Selecting specific media vehicles: Since it is important to select the best medium, it is also necessary which brand or vehicle in that medium will gain the attention of the people. The media vehicle makes the product or service believable to the customers; certainly that vehicle does which has huge popularity, good reputations. As newspaper is the medium, we have planned to put our advertisements in the most popular newspaper which is sold in the highest numbers and which is also holds the position of no. 1 in presenting reliable newspaper and magazines. The Daily Prothom Alo and The Daily Star. People will surely response.In the internet, we are mainly targeting to put our advertisements in Facebook. Since Facebook is very popular social networking site and also more used than Twitter and other social blogs, so people will come to know about our service easily. Competitors Analysis: In salon and spa marketing, though the competitors are few in number, but the competition is still high. This is because of the brand image of the competitors. People trust them and easily convinced by their offers. People don not hesitate to take their se rvices despite knowing that they will charge high. Competitors like Persona, Women’s World, Studio Menz did not create their brand image in one day.They did it with hard labor and patience, providing high quality service by qualified men power. They charge high too for the services they provides. A short price list is given below: Service| Competitors (BDT)| Trendster (BDT)| Haircut | 300-600| 100-200| Hair color and treatment| 500-1000| 200-500| Makeovers | 3000-6000| 2000-3000| Facials | 800-1500| 600-1000| Nail treatments| 300- 700| 300-500| Aroma therapy| 1000-1500| 800-1000| Other spa services| 1000-10000| 800-2500| So these are the competitors price list differs from us. Though it looks that, we are better than us in respect of pricing, but there are some things which make them better than us.In the following, the points are given: 1. Our competitors like Persona, studio menz have more qualified manpower than us. 2. Their target market is stronger than us. 3. They have more than 3 branches in the Dhaka city, even some of them has outside of Dhaka. 4. Their ROI is surely better, and they earn good amount of profits. 5. They placed their shops in the suitable places where people can comfortably access. 6. The most important factor is that, they have a very strong brand image, for eg: Persona. If we have to sustain in the market and create a brand image of our own, then we must do whatever our competitors are doing and try to do better than them.Our competitors are strong and popular among the people, but we are also determined to be like them and within few years, we will be at the same shoulder height. Conclusion: So, after seeing all the relevant factors, we can say that, Trendster will be one of the leading salon and spa business holder in Bangladesh. Our strategy, considering the fact that we are in introducing stage, is right and practical. Though in the initial stage it is not possible to gain profit, even it is not possible to flourish the bu siness like Persona as it is now in. Everything needs time to get set, so as our business. We need time to get set ourselves in the market. As time will gradually pass, we will be near to our goal if we remain on the right track.